So you want potential clients to visit your booth? One of the things we all expect to pick up at a trade show, SWAG (promotional products.) Products with your company logo & contact info so clients can remember you and reach back out when the need is there. ” For the Swag of it.” The more unique and interesting (and useable) the more likely it will be in hot commodity at that show.
Next find a fun and or exciting way to introduce those new swags; like a trade show magician! When I work shows I always find out what they will be giving away so I can incorporate it into the performances! That way it’s a one-two punch. Not just a cool item, but more memorable because their memory of the company (and swag) it now tied to me delivering it in an exciting way!
Some examples of swag I have incorporated are a key fob which is blank on the back side and I magically make a selected card’s image appear on that back side that the audience thought of during an illusion. Another time, I was promoting a bank and they had a mini glass pig key chain and I produced money out of this tiny pig (it’s a piggy bank.) Magically splitting pens to give to multiple clients is another fun way I utilize a common item and help make it more memorable! Mouse pads have magically rolled out to start a performance. At the Legal Tech show doeLegal’s mouse pads are a huge hit as well as lit up pens/pins and coffee mugs.
Make sure you purchase enough items for the potential number of attendees that you hope to attract to your booth. A good idea is to have a couple items; some for the average client and then something a little better for hot prospects to really show them they are important to you and your company.
For more info and ideas on using swag in unique and magical ways visit:
I have had the pleasure of working corporate events as a magician since I was 15 years old. It is an awesome job and responsibility… corporate audiences expect more for their dollars and image.
Working as a corporate magician allows me opportunities to both entertain and promote companies around the country. I suspect most of you have seen or your company has used a corporate magician at the annual banquet, enhance the holiday office party, or adding some lively fun during a summer outing.
However, promoting a company event via magic illusions may currently not be the #1 solution, but I am working on changing that in corporate America. Anyone who attends or exhibits at tradeshows; locally, regionally, or nationally has experienced that attracting potential clients to their company booth may be the #1 challenge! I love introducing companies via magic illusions and entertainment. Recently in New York at LegalTech I have been doeLegal’s solution to attracting, engaging, and transforming into warm prospects for the sales team!
Grand Openings allow a corporate magician to customise some illusions to either their industry (supermarkets, banks, restaurants, etc…) or the promotional products that need to be given to customers. Last summer while working a mini golf/genral store Grand Opening… they had chip clips that they wanted me to incorporate into the performances; I create an illusion where their chip clip not only isolate the magic but with their logo on the clip I used that as the magic words:)
Product Promotions might be on a national level like when I participated with Nabisco’s ‘Unlock the Magic’ promotion. Going to supermarkets all over Maine, NH, and MA working magic with oreo cookies. And another one I was working with IHF (International Home Foods… Poland Fruits, Jiffy Popcorn, Chef Boyardee in supermarkets as well. More products created more choices and more challenges; where to carry illusions to work into the performances for several of these products. On a local level many years ago (I’ve dating myself) I worked in a Mall for Jordan Marsh at the Lancome aisle working illusions with lipstick, perfume, etc…)
So as you may have noticed there is a large variety of events to keep a corporate magician on their toes, keep our creative juices flowing, and make a living following our dream! Here’s a fun preview:
For more ideas on how to include a corporate magician into your corporate events please visit:
Investing in your employees and co-workers is such a smart move on companies bottom line. The more engaged and feeling like their input adds to the success of the company empowers everyone to help grow the company. Retreats, workshops, motivational seminars are all aspects of corporate trainings.
More successful trainings do more than just verbally bombarding employees with information. The most successful trainings include as many of our 5 senses as possible. Finding creative ways to engage the team helps retaining of the topic become easier.
Entertainment is a super effective way to engage co-workers and get their own creative juices flowing. With entertainment employees are learning while having fun! Tying in the motivational topic is key to it being just a fun day. For example when I am working on motivating sales teams I first impress sales people with some sleight-of-hand and then tie in my life story of being a magician and how sales impacts my life and career. The fun interactive elements might include teaching them an illusion or two to help ‘break the ice’ on their own in person sales calls or to help warm up the gate keeper and make them become a friend looking forward to your next sales visit! Magic adds a live visual that Power Point can never beat, it’s two dimensional. But the leaning of a magic trick is also hands on which helps retain the information longer while their hands, minds, and eyes are all connected to the corporate theme/lesson.
Trainings need to be so much more than just sitting in a classroom and listening to a speaker. People’s attention spans vary and the longer you
speak and nothing else stimulating is happening the more of your audience is quietly nodding off. Don’t let your next corporate training put your teams to sleep hire a corporate trainer that uses entertainment to get the themes across in an exciting way!
Visit my site for more ideas or call me to perk up your company’s next training day. http://corporatemagician.com/events/training-session-entertainment/
Wow, the holidays are in full gear. Christmas lights a glow as you walk into malls, stores, and community parks. Santa is magically in more than one place at a time (he’s Santa!) And holiday parties are happening all over Boston and beyond. As a Boston Magician, I had my first holiday party this past Saturday for a bank (250 guests appeared.) The party was at the beautiful Quincy Marriott Hotel. I started preparing earlier in the morning with finger exercises to loosen up the joints for sleight-of-hand. They checking directions and making sure any special requests were in the back of my mind.
Upon arriving early, I meet the staff and management that were handling the checklist, drink tickets, etc… Knowing that they tend to work so hard and miss the entertainment while checking others in I went to work impressing them and adding some early fun to their festivities. Cards were located by this Boston Magician via one of our 5 senses (smell) as my nose seemed to located their card. The management and I became fast friends as they continuously brought new arrivals over to me to add some magical merriment to their evening.
As the party came into full swing, the halls of the event center was a buzz with bankers, staff, and guests everywhere. My job is to work the room via roaming and mingling so that everyone feels apart of the entertainment and becomes part of the experience! Coins materialized and dematerialized in their hands, ears, and handkerchiefs which drove these bank employees crazy. The money was so close and yet so far:)
After the cocktail hour, we all moved into the banquet room. My job is then to work each table of guests as they wait for their salad or main course and in between. This allows me the unique opportunity to do some special illusions; like passing coins through their table; or objects appearing in their salt shakers, etc…
In the end, my job is one of passion and pleasure as I end my night knowing I get to help many other Boston areas holiday parties this 2016 season.
For more ideas or to check if I can add your Boston party to my schedule this December or January please visit: www.corporatemagician.com