Exhibiting at a show is more than just paying your exhibitor’s fees and showing up. I recommend posing the dates in the office to avoid any schedule conflicts with vacations, meetings, a 2nd trade show at the same time, etc…
Schedule your best sales staff to work the booth. You want employees who have energy, are charming/friendly, and out going. Have everyone know your dress code. Will it be uniforms with logos embroidered on shirts, dress causal, or suit & ties and business professional for the women. Perhaps even a certain color theme in clothing. Often, a company will make sure I have the embroidered shirt under my jacket so I fit in with the team. Discussing your plans; like potential clients you might be focusing on make sure everyone knows who those people are!
If you have several employees attending and working the booth. Set up a schedule so some will work the trade show floor and visit booths of potential partners. Don’t forget to rotate walking the floor and working the booth to refresh the staff’s energy.
While working the booth, push the table back to the wall (just for displaying literature, promotional items, etc..) Work in front of the table so the table doesn’t become a barrier to communicating with interested parties. Do not eat in the booth (even if you are alone.) If you are working the booth alone post a sign saying something like “Back in 20-minutes.” It’s much more professional than a customer walking up to a salesperson stuffing their face.
It’s all common sense, but planning for success will create better results at your next trade show.
Call me for ideas, to be your secret magical salesman at your next trade show. www.corporatemagician.com
Investing in your employees and co-workers is such a smart move on companies bottom line. The more engaged and feeling like their input adds to the success of the company empowers everyone to help grow the company. Retreats, workshops, motivational seminars are all aspects of corporate trainings.
More successful trainings do more than just verbally bombarding employees with information. The most successful trainings include as many of our 5 senses as possible. Finding creative ways to engage the team helps retaining of the topic become easier.
Entertainment is a super effective way to engage co-workers and get their own creative juices flowing. With entertainment employees are learning while having fun! Tying in the motivational topic is key to it being just a fun day. For example when I am working on motivating sales teams I first impress sales people with some sleight-of-hand and then tie in my life story of being a magician and how sales impacts my life and career. The fun interactive elements might include teaching them an illusion or two to help ‘break the ice’ on their own in person sales calls or to help warm up the gate keeper and make them become a friend looking forward to your next sales visit! Magic adds a live visual that Power Point can never beat, it’s two dimensional. But the leaning of a magic trick is also hands on which helps retain the information longer while their hands, minds, and eyes are all connected to the corporate theme/lesson.
Trainings need to be so much more than just sitting in a classroom and listening to a speaker. People’s attention spans vary and the longer you
speak and nothing else stimulating is happening the more of your audience is quietly nodding off. Don’t let your next corporate training put your teams to sleep hire a corporate trainer that uses entertainment to get the themes across in an exciting way!
Visit my site for more ideas or call me to perk up your company’s next training day. http://corporatemagician.com/events/training-session-entertainment/
Wow, the holidays are in full gear. Christmas lights a glow as you walk into malls, stores, and community parks. Santa is magically in more than one place at a time (he’s Santa!) And holiday parties are happening all over Boston and beyond. As a Boston Magician, I had my first holiday party this past Saturday for a bank (250 guests appeared.) The party was at the beautiful Quincy Marriott Hotel. I started preparing earlier in the morning with finger exercises to loosen up the joints for sleight-of-hand. They checking directions and making sure any special requests were in the back of my mind.
Upon arriving early, I meet the staff and management that were handling the checklist, drink tickets, etc… Knowing that they tend to work so hard and miss the entertainment while checking others in I went to work impressing them and adding some early fun to their festivities. Cards were located by this Boston Magician via one of our 5 senses (smell) as my nose seemed to located their card. The management and I became fast friends as they continuously brought new arrivals over to me to add some magical merriment to their evening.
As the party came into full swing, the halls of the event center was a buzz with bankers, staff, and guests everywhere. My job is to work the room via roaming and mingling so that everyone feels apart of the entertainment and becomes part of the experience! Coins materialized and dematerialized in their hands, ears, and handkerchiefs which drove these bank employees crazy. The money was so close and yet so far:)
After the cocktail hour, we all moved into the banquet room. My job is then to work each table of guests as they wait for their salad or main course and in between. This allows me the unique opportunity to do some special illusions; like passing coins through their table; or objects appearing in their salt shakers, etc…
In the end, my job is one of passion and pleasure as I end my night knowing I get to help many other Boston areas holiday parties this 2016 season.
For more ideas or to check if I can add your Boston party to my schedule this December or January please visit: www.corporatemagician.com
The holidays are almost here and you are in charge of planning the office holiday party:) Ok, book the venue, get the caterer, and maybe a theme….but the most memorable part of the party will be the entertainment. A DJ is a good start, but that is more background music and perhaps some dancing later. What about 40% of your co-workers that don’t dance…how do you keep them at the party and happy? The solution is some interactive entertainment that keeps everyone from thinking I may not come to the party next year.
Here are some fun ideas to get employees into the mood and enjoy coming to the office holiday party.
One, how about learning a new skill like line dancing… get a good DJ that can teach the crowd how to do popular line dances from
country line dances to modern Electric Slide, Thriller, etc…
Another fun idea is a murder mystery dinner…but one where the actors are mingling and playing up their characters with you and all
the other co-workers. Then it becomes more of a game of clue trying to figure out “Who Done it!” Maybe even creating teams to solve the
mystery and award first, second, and third prizes.
And thanks to programs like America’s Got Talent…a popular theme is a mentalist/Illusionist. A show can be great, but roaming makes the
fun very interactive. Each group gets a private performance and if the corporate magician is smart different performance illusions at different
groups so when they share their amazing experiences they can get excited when they hear different groups witnessed some different illusions!!
The roaming style of magic allows the illusionist to ‘break the ice’ and connect employees that perhaps normally don’t communicate. In fact, if
requested they can transform their roaming illusions into team building moments as the illusions tie them together in unique ways; perhaps as simple
as a shared experience to illusions that require 2 or more to participate!
So what are you waiting for call some interactive entertainers before all of our availability disappears:)
For more ideas on holiday magical interactive entertainment visit: http://corporatemagician.com/events/holiday-parties/
Hello Trade show fans & admirers,
This is the critical step which most companies need help with or skip entirely. You need to plan your follow up from your big days at the trade show exhibit. What kind of planning should this involve:
*Set aside a day or two to shift through the leads and determine if they are cold, warm, or hot. Follow up by priority.
*A pre-made follow up letter to make it efficient & quick so your sales team really follows up with warm to hot prospects.
*A way to follow up on tracking on what worked at the booth and what didn’t? Did you have a game (golf putting, spin the wheel), or a magician
at your booth during the show dates? If so, you had a way to track how many each attraction brought to your booth:)
*Another reason to know how effective a booth attraction was…is you can use it to tie in the memory of visiting your booth! i.e. “Let us make your next repair/sale/home addition (fill in the blank)… a home run!”
or perhaps having used a magician… “We want to thank so & so for stopping by to see the magic of ABC company!”
*Maybe for the hottest leads you send in the mail a promotional item to really say thank you for visiting our booth (and of course it has your logo, name, and phone number to reach your company! (Don’t use the company item that is generic it won’t help them reach you.)
*Have a 2nd follow up letter for 30 days, and maybe a 3rd for 90 days:)
It may take a year or more for warm leads to do business with you, that is why they are so important, because the sales process for bigger items
take planning, face to face relations, and follow up marketing.
To increase your trade show success visit www.corporatemagician.com
The big day is here and what have you done to plan for it’s success? How do you ensure attendees to be potentially
interested in your booth?
First, make or purchase a quality booth display, as simple as 1 or 2 pull up banners, to a more elaborate display.
Check out Affordable Displays in Maine or your own source (but I highly recommend a company someone that has been referred
as opposed to Googling it.)
If there is a theme; Going Green (is everyone working the booth in a green uniform, are the pens you are giving away a green color, etc…)
Speaking of pens, make sure you decide in advance what promotional products are best to give out to the potential clients
visiting your booth.
Visit Peter Bunker of Shads Advertising at www.shads.com You want to give them something useful that they will use and not
just throw away when they get back to the office.
Staffing the booth; how many will you need? Don’t forget breaks (so have someone cover you if possible). Will everyone be be
wearing a company shirt, a certain color, in suits or more casual? Make sure everyone working the booth is a were of the coordination.
Some Do’s and Dont’s on the day of your show:
Do’s : Push the table towards the back of the wall and stand in front of your table!
Do staff your booth with employees that customers often rave about (smiles, charm, and personality are key on a long trade show day!)
Don’t’s: Do not sit behind your table as potential clients walk by!
Do not eat at your booth! (go eat for 20-minutes and take a break…it is much better than seeing someone eating at the booth.)
Do not text and talk on your phone at the booth! (You should be ready to answer any questions.)
Most important what is your strategy to get attendees to stop? A drawing, food samples, a game, perhaps a corporate magician?
Make it interactive and give people a reason to stop, having fun is more likely to attract attention from those walking by than a sterile professional PC booth. Statistics show that a corporate magician is one of the most highly rated ROI for a trade show booth. Attracting attendees in a fun interactive performance is key to getting them to stop! For more ideas on how a trade show magician might be your best investment visit: http://corporatemagician.com/events/trade-show-magician/
Trade shows are a part of your marketing, correct? The same or more effort is needed to achieve success at the shows you attend and exhibit at.
3 steps are needed to assure success; pre-planning, the day of the show, and post marketing.
Each step needs due attention to create good returns on your investment. Today I will talk about pre-planning. Some of the marketing strategies
your want to consider and budget for our a good printer (check out Ed Symbol of Full Court Press). From banners, flags, to creative custom made business cards for that show (perhaps a special discount or offer when they bring that card in.) A good trade show booth display (see affordable exhibits).
Now the details; will you have a theme to your booth? Is there one for the show you are attending? i.e. if it’s sports related have some Red Sox baseball caps, Celtics Basketball, etc.. maybe wearing sports attire. Then will you have a a sign up list? Getting people to sign up or drop their business card in takes some creative touches. If you are running with the sports theme maybe the winner wins a signed basketball, baseball,
or tee shirt from one of the sports teams:)
Don’t forget to send a flyer to companies you would like to do business with. Send those out a week in advance and then if you have their e-mail a follow up e-mail telling them what booth you’re at. Give them a reason to stop by your booth; mentioned the autographed sports item, or send them a key that might open up a treasure chest filled with bills! Be creative.
The more you plan the more likely you are to have a successful show. But Planning is just a part of the battle. Stay tuned for our other
2 important steps to trade show success.
For more info, ideas, or to check on my availability for your next show go to www.corporatemagician.com
How do we get better in anything we do? Practice… and if that is the answer then more practice equals better results. Of course, how and what you practice in your field of interest makes all the difference in your results too! And we should compare ourselves from where we start to where we currently are on our journey of practice. In magic, the golden rules are Practice, Practice, and more Practice! As a magician I practice the secret moves so they stay secret! So they become second nature and I can focus on connecting with my audience. How long should you work on your craft/hobby? Different techniques require shorter or longer time commitments to achieve OK, good, or great results.
Different venues/audiences means different practice techniques:) For an office holiday party, I am working on advanced sleight-of-hand to wow everyone from the CEO to the employees. For a trade show, the practice is more about marrying their message to the illusions so they become a sales presentation.
Musicians practice keys, strings, horns, etc… for many many hours so the melody is pleasant. Artists learn to trust their hands to capture what their eyes and minds see. The recent Olympians practiced for years to take time off their race, event or to score! Can you imagine working so diligently for months and years to just take a second or two off your time. That can be the difference from Gold and not qualifying for an event. Put the time in you desire, have time for , or need depending on the outcome you desire.
Next week I will talk about how to make practicing more enjoyable:)
Phil Smith of Abracadabra Productions, Corporate Magician
Wow, it’s that time already… time to plan the office holiday party. You need a location (your own location, hotel/banquet facility),
food, and what do you do to make it fun, exciting, and memorable?
Hire a corporate magician to work the room! Roaming/Strolling Miracles creates the experience of being in the show! The illusions happen right under your co-worker’s noses and in their hands!! The roaming magician should be able to include special requests.. make gift certificates, or money appear in fun ways for the employees or make a drink ticket appear at the oyster bar your party is enjoying.
What about after you eat dinner? What not everyone is into dancing..no problem have a corporate magician engage the entire room with illusions,
comedy, and other surprises! Sawing the boss in half is often a highlight.
Need more ideas or want to brainstorm on how to transform your office party this year…visit www.corporatemagician.com or e-mail email@example.com
Company summer outings are a blast, enjoying the warm weather, a sip of your favorite beverage and cruising over the waters. Where do you crusie? In Maine… there is the Songo Locke River Queen in Naples, and in Portland several boats that take you around the islands. In Portsmouth, NH there is Isles of Shoals Steamship Company and in Boston Black Falcon Cruise Terminal are just some of the New England options for your company to enjoy sunsets, conversations with co-workers, and how about some interactive entertainment!
Roaming/Strolling Magic entertainment allows your company to provide a great cruise and fun times all in one. When I work a cruise I will engage and
visit with tables or groups for a very brief fun visit of 5 minutes or less or more for those that are into the brain teasers and ‘wow’ factor!
The nice part for your co-workers is they don’t have to stop what they are doing and sit through a 45 minute show. They can sit back relax and enjoy the little extra special entertainment and then go back to whatever else they want till the cruise ship ports again.
Looking for an engaging magician for your cruise…call Abracadabra Productions for info, ideas, or to check availability. www.corporatemagician.com