Companies offer trainings for different reasons; it might be for compliance reasons, educational, or often motivational! The reasons are all important and valid to organize and plan to create results. WHY NOT MAKE THOSE RESULTS MAGICAL!
Often if you tie it into some kind of educational/motivational training then on top of the results and hopeful changes that happen throughout the organization you can also write them off via your company taxes.
What are you doing to get your message across to your team, co-workers, or employees? Power point is like email these days we see so many of them, they are not effective in creating change. The results your company is hoping for is some kind of change that benefits the company. More productivity (maybe tips on saving time, ways to automate some workloads, etc…) more positive energy (customer service or sales can benefit from changes in these areas.
I have had the pleasure of customizing presentations for companies that for compliance reasons need to do safety trainings annually. Blue Rock and Pike Industries both hired me to present Personal Protective Equipment (safety hats, googles, vests, etc… in a unique way. Live demonstrations are more rare and unique so they help get the message across via entertainment! 1 out of 3 employees want more fun in their trainings are the statistics being reported via Sh!ft.
My current corporate training is more of a creative exercise during lunch breaks for a financial investment company. Their themes are ‘Think out of the box’ and ‘Reimagine.’ I have customized some up-close illusions to tie into those themes to help co-workers think differently about how they approach their jobs!
For more ideas on how I can help your company’s trainings become more unique and memorable visit: https://corporatemagician.com/corporate/training-session-entertainment/
Ok, you have the job of scheduling the entertainment for your company’s upcoming event; WHAT DO YOU DO? Well first is the event for promotional reasons/marketing or employee appreciation? It makes a huge difference in the entertainer(s) you choose.
If this is my first time planning the company event how do I know what avenues to look at in terms of finding the right kind of entertainment and entertainer in that field? Ask your boss how important is this event? Have you had a great year financially? DId the team/department just go through some major challenges and aced them all? Or is this to wine and dine clients and attract potential new clients? All important questions to start with to narrow it down to budgets and what and who will help create the atmosphere you want at your event.
If it’s a client appreciation/or marketing event; such as, a trade show booth, grand opening, product launch you might have a budget and even additional funds from the marketing department for the event to help.
If it’s for entertainment purposes and not promotional then ask several team members what they might like to see for entertainment? A comedian, dueling pianos, a roaming illusionist?
Now that you have asked lots of important questions, how do you proceed? You can do a web search for the kind of entertainers you want to consider. Look at the ones that come up organically too, Google has valued them for a reason (as opposed to those with ads.) Next send out some inquiries to the specific sites you like. Look at their videos, testimonies those are the real look into what you can expect. If their prices is many hundreds cheaper compare apples to apples? Do they have less testimonies (most likely!) Do they have any videos of them performing in the kind of venue/setting/event your company is having you plan???
Consider spending more on the entertainer so you can get the best one for your money! Value is more important than price; i.e. the entertainer might be willing to offer a special, which they still might be $300-$500 more than others, but their standard fees might be much higher due to their track record at other corporate events. Quality matters! The guests/co-workers will not remember what they had for dinner, but they will talking about the entertainment (good or bad for months to come) make sure you hire on quality:)
For more info or ideas visit : www.corporatemagician.com
Summer is such a great time to show your company’s appreciation to their employees because of all the wonderful options available to tickle everyone’s funny bone. Outdoor sporting events allow the sports fan to eat hot dogs, hamburgers, and drink beer while enjoying the Portland Sea Dogs, New Hampshire Fisher Cats, Boston Red Sox, etc… Companies like IDEXX have also included my talents at their outings under a tent to wow the co-workers and their families. Or like the Manchester Fisher Cats hired me directly for all the fans including companies enjoying their games!
Other summer outings might include a cruise at Point Sebago or Naples Songo Queen, Casco Bay cruises or Portsmouth Cruises. A cruise is the perfect place to include a DJ like Corey Smith of Direct Effect Entertainment Productions and/or myself to make the cruise even more fun! Working for a client appreciation on the Portsmouth Harbor cruises for Goss International their reactions to adding my talents were “thrilled with his performances…an extraordinary magician!”
Of course in Maine lobster bakes set up by CVC catering or Personal Touch Catering are mouth watering ways to thank employees as well. Having performed at functions both catering companies provided the lobster bakes allowed for amazing food and fun interactive entertainment!
For more info or ideas of how to engage your employees this summer go to: https://corporatemagician.com/events/summer-events/
Ok, it’s your weekly, or quarterly meeting and you have heard it all, the repetition, driving the same message over and over. How do you reach your staff, co-workers, or employees in a different and unique way that gets results? Add a little magic to your theme!
Everyone learns differently, but visual learning combined with participation is a highly motivating way to reach a high majority of your staff! And the element of surprise is a great way to engage your team. Imagine, someone is introduced as part of the new staff or a guest speaker. The audience is expecting the same old, same old when all of the sudden the guest speaker pulls a crystal ball out of the marker he had been using to write down topics. That is exactly what I did when presenting to The Provident Bank for their annual strategic goals meeting.
Or your group is at a safety training and after showing a box that is empty and black while talking about being in the dark regarding safety issues the speaker produces personal protective safety equipment? That is a fun way I introduced PPE to Pike Industry at several meetings.
Engaging participants/employees into the meeting is a much more effective way to help make sure they retain the information. And they will be talking about the dynamic way you introduced the topics; literally thinking out of the box. Exercises, break out groups, interactive decisions all lend to a more engaged meeting and Magic entertainment will go a long way to making your next meeting more memorable and ‘magical!’
For more ideas, to check my availability to help transform your next meeting visit:
Planning to open a new store, branch, or facility and you want to make it memorable? Using entertainment at your Grand Opening will give people a reason to visit (especially if they don’t know you yet!) Entertainment can liven up the festivities and can be structured based on your clientele.
Will your store, branch, etc… be focusing on families? Then a balloon artist, a DJ, magician, are all good choices that can be geared to an age appropriate entertainment. Balloon artist like Party Palooga in Maine can craft balloons of all shapes and sizes and sometimes even a balloon or two that ties in with your company. When I work family related Grand Openings; like Kmart, Dunkin Donuts, etc… my illusions are fun, like hearted, and quick so quests can also enjoy the free giveaways, etc… that the location might be offering. https://corporatemagician.com/events/grand-openings/
Now, grand openings that are more business oriented might want a jazz trio, or my DJ friend Corey Smith of Direct Effect Entertainment Productions
can liven up the atmosphere with music in the background. And Corey can act as an MC if needed. A corporate magician is another perfect addition to your grand opening to add a sophisticated ‘wow’ factor to the fun! When I do Open Houses like for a Massachusetts company of environmental engineers their clients are more laid back, taking their time to ask questions, and I was an ice-breaker, and added an enticing reason to stop in and visit their facility. At Grand Openings/Open Houses I use the company name as the magic words (more P.R….nowadays called impressions.)
I like to incorporate one of their items in the performances (i.e. for Dunkin Donuts I made the dunkin munchkins appear magically!) For banks and credit unions money illusions always are a great way to visually tie in the company to the audience/prospects.
When planning a grand opening don’t forget to make it fun, engaging, and entertaining! Magic anyone:)
For more ideas or information visit: https://corporatemagician.com/events/grand-openings/
I have had the pleasure of working corporate events as a magician since I was 15 years old. It is an awesome job and responsibility… corporate audiences expect more for their dollars and image.
Working as a corporate magician allows me opportunities to both entertain and promote companies around the country. I suspect most of you have seen or your company has used a corporate magician at the annual banquet, enhance the holiday office party, or adding some lively fun during a summer outing.
However, promoting a company event via magic illusions may currently not be the #1 solution, but I am working on changing that in corporate America. Anyone who attends or exhibits at tradeshows; locally, regionally, or nationally has experienced that attracting potential clients to their company booth may be the #1 challenge! I love introducing companies via magic illusions and entertainment. Recently in New York at LegalTech I have been doeLegal’s solution to attracting, engaging, and transforming into warm prospects for the sales team!
Grand Openings allow a corporate magician to customise some illusions to either their industry (supermarkets, banks, restaurants, etc…) or the promotional products that need to be given to customers. Last summer while working a mini golf/genral store Grand Opening… they had chip clips that they wanted me to incorporate into the performances; I create an illusion where their chip clip not only isolate the magic but with their logo on the clip I used that as the magic words:)
Product Promotions might be on a national level like when I participated with Nabisco’s ‘Unlock the Magic’ promotion. Going to supermarkets all over Maine, NH, and MA working magic with oreo cookies. And another one I was working with IHF (International Home Foods… Poland Fruits, Jiffy Popcorn, Chef Boyardee in supermarkets as well. More products created more choices and more challenges; where to carry illusions to work into the performances for several of these products. On a local level many years ago (I’ve dating myself) I worked in a Mall for Jordan Marsh at the Lancome aisle working illusions with lipstick, perfume, etc…)
So as you may have noticed there is a large variety of events to keep a corporate magician on their toes, keep our creative juices flowing, and make a living following our dream! Here’s a fun preview:
For more ideas on how to include a corporate magician into your corporate events please visit:
Exhibiting at a show is more than just paying your exhibitor’s fees and showing up. I recommend posing the dates in the office to avoid any schedule conflicts with vacations, meetings, a 2nd trade show at the same time, etc…
Schedule your best sales staff to work the booth. You want employees who have energy, are charming/friendly, and out going. Have everyone know your dress code. Will it be uniforms with logos embroidered on shirts, dress causal, or suit & ties and business professional for the women. Perhaps even a certain color theme in clothing. Often, a company will make sure I have the embroidered shirt under my jacket so I fit in with the team. Discussing your plans; like potential clients you might be focusing on make sure everyone knows who those people are!
If you have several employees attending and working the booth. Set up a schedule so some will work the trade show floor and visit booths of potential partners. Don’t forget to rotate walking the floor and working the booth to refresh the staff’s energy.
While working the booth, push the table back to the wall (just for displaying literature, promotional items, etc..) Work in front of the table so the table doesn’t become a barrier to communicating with interested parties. Do not eat in the booth (even if you are alone.) If you are working the booth alone post a sign saying something like “Back in 20-minutes.” It’s much more professional than a customer walking up to a salesperson stuffing their face.
It’s all common sense, but planning for success will create better results at your next trade show.
Call me for ideas, to be your secret magical salesman at your next trade show. www.corporatemagician.com
Investing in your employees and co-workers is such a smart move on companies bottom line. The more engaged and feeling like their input adds to the success of the company empowers everyone to help grow the company. Retreats, workshops, motivational seminars are all aspects of corporate trainings.
More successful trainings do more than just verbally bombarding employees with information. The most successful trainings include as many of our 5 senses as possible. Finding creative ways to engage the team helps retaining of the topic become easier.
Entertainment is a super effective way to engage co-workers and get their own creative juices flowing. With entertainment employees are learning while having fun! Tying in the motivational topic is key to it being just a fun day. For example when I am working on motivating sales teams I first impress sales people with some sleight-of-hand and then tie in my life story of being a magician and how sales impacts my life and career. The fun interactive elements might include teaching them an illusion or two to help ‘break the ice’ on their own in person sales calls or to help warm up the gate keeper and make them become a friend looking forward to your next sales visit! Magic adds a live visual that Power Point can never beat, it’s two dimensional. But the leaning of a magic trick is also hands on which helps retain the information longer while their hands, minds, and eyes are all connected to the corporate theme/lesson.
Trainings need to be so much more than just sitting in a classroom and listening to a speaker. People’s attention spans vary and the longer you
speak and nothing else stimulating is happening the more of your audience is quietly nodding off. Don’t let your next corporate training put your teams to sleep hire a corporate trainer that uses entertainment to get the themes across in an exciting way!
Visit my site for more ideas or call me to perk up your company’s next training day. http://corporatemagician.com/events/training-session-entertainment/