I have had the pleasure of working corporate events as a magician since I was 15 years old. It is an awesome job and responsibility… corporate audiences expect more for their dollars and image.
Working as a corporate magician allows me opportunities to both entertain and promote companies around the country. I suspect most of you have seen or your company has used a corporate magician at the annual banquet, enhance the holiday office party, or adding some lively fun during a summer outing.
However, promoting a company event via magic illusions may currently not be the #1 solution, but I am working on changing that in corporate America. Anyone who attends or exhibits at tradeshows; locally, regionally, or nationally has experienced that attracting potential clients to their company booth may be the #1 challenge! I love introducing companies via magic illusions and entertainment. Recently in New York at LegalTech I have been doeLegal’s solution to attracting, engaging, and transforming into warm prospects for the sales team!
Grand Openings allow a corporate magician to customise some illusions to either their industry (supermarkets, banks, restaurants, etc…) or the promotional products that need to be given to customers. Last summer while working a mini golf/genral store Grand Opening… they had chip clips that they wanted me to incorporate into the performances; I create an illusion where their chip clip not only isolate the magic but with their logo on the clip I used that as the magic words:)
Product Promotions might be on a national level like when I participated with Nabisco’s ‘Unlock the Magic’ promotion. Going to supermarkets all over Maine, NH, and MA working magic with oreo cookies. And another one I was working with IHF (International Home Foods… Poland Fruits, Jiffy Popcorn, Chef Boyardee in supermarkets as well. More products created more choices and more challenges; where to carry illusions to work into the performances for several of these products. On a local level many years ago (I’ve dating myself) I worked in a Mall for Jordan Marsh at the Lancome aisle working illusions with lipstick, perfume, etc…)
So as you may have noticed there is a large variety of events to keep a corporate magician on their toes, keep our creative juices flowing, and make a living following our dream! Here’s a fun preview:
For more ideas on how to include a corporate magician into your corporate events please visit:
Exhibiting at a show is more than just paying your exhibitor’s fees and showing up. I recommend posing the dates in the office to avoid any schedule conflicts with vacations, meetings, a 2nd trade show at the same time, etc…
Schedule your best sales staff to work the booth. You want employees who have energy, are charming/friendly, and out going. Have everyone know your dress code. Will it be uniforms with logos embroidered on shirts, dress causal, or suit & ties and business professional for the women. Perhaps even a certain color theme in clothing. Often, a company will make sure I have the embroidered shirt under my jacket so I fit in with the team. Discussing your plans; like potential clients you might be focusing on make sure everyone knows who those people are!
If you have several employees attending and working the booth. Set up a schedule so some will work the trade show floor and visit booths of potential partners. Don’t forget to rotate walking the floor and working the booth to refresh the staff’s energy.
While working the booth, push the table back to the wall (just for displaying literature, promotional items, etc..) Work in front of the table so the table doesn’t become a barrier to communicating with interested parties. Do not eat in the booth (even if you are alone.) If you are working the booth alone post a sign saying something like “Back in 20-minutes.” It’s much more professional than a customer walking up to a salesperson stuffing their face.
It’s all common sense, but planning for success will create better results at your next trade show.
Call me for ideas, to be your secret magical salesman at your next trade show. www.corporatemagician.com
Trade Show companies seeing the benefits of using magicians as their audience/customer attraction! Earlier this month I was working a national show in Chicago and there were 6 of us working different company booths. The company that I was promoting via magic illusions was utilizing my talents as a Data Scientist… this is a data related industry. On top of wearing a scientist lab coat with their company logos on it… the illusions and messages were tied to their marketing cloud strategies. I had 2 major roles; one to stop potential clients at the company booth and when the booth was to full and busy doing computer demos; I would do my second role working the aisles of the trade show floor. I was in costume leaving attendees with company related promotional products and pointing them to our booth #772 🙂
Two of the magicians were doing more traditional shows and 3 more where working smaller illusions in their company booths. The bottom line Magic delivers potential clients unlike any other form of trade show attraction strategies.
For more info, ideas, or to check my availability for your company’s next show call 1-800-964-8749 or visit : http://corporatemagician.com/events/trade-show-magician/